Pedro DÍaz Yuste
As Head of Industry in Finance sector at Google Spain, Pedro is responsible for helping Spanish banks and insurance companies to take advantage of the business development opportunities that Google offers to them.
Previously, Pedro worked as Internet Director for four years in Sanitas, Spanish subsidiary of Bupa Group, leading the digital transformation of the company. Pedro also worked in Páginas Amarillas, subsidiary of Yell Group, firstly as Directory Assistance Director, being the responsible of the launch of 11888 in Spain and 1288 in Italy, and secondly as New Media Director, responsible for digital products.
Pedro has a degree in telecom engineering in the Universidad Politécnica de Madrid, and he has also studied a PDD at IESE.